Canon is a world leading innovator and provider of imaging and information technology solutions for the home and office environments.

Following a creative agency pitch we were asked to create a range of starter kits exclusive to John Lewis delivering a consistent message aimed at aspiring photographers.

“We worked closely with Anthony Allen and Peter Wyatt on the strategic planning and packaging creation. The senior designer worked closely with us to ensure our expectations were always met. One of the most successful advertising campaigns, appreciate all your help and expertise” Canon UK

The end result was clearly defined packaging that not only promoted the product but the quality of the images that the product could deliver.