Doing the opposite really, really works!
We really don’t think that there can be many challenges that we haven’t tackled or industries/sectors that we haven’t worked in. Take a look at some of our recent work.
our workBrand identity
Working within our unique absolute branding system we deliver: Brand strategy, brand identity (visual identity and characteristics), information architecture, and brand guidelines.
What’s the difference between a brand and an identity?
A Brand refers to an image by a company, its products and services.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
Quote ref: Seth Godin
An Identity refers to the devices used to represent the company which would include stationery, marketing collateral, packaging, signage, digital projects, advertising and any other marketing branded material.
The Logo is the identity that helps customers discover, share and remember the company brand. The main objectives of a logo is to be simple, memorable, timeless, versatile and appropriate.
Creating a brand identity consists of 4 phases:
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phase 1
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phase 2
From the design brief born out of the research design the logo and identity for the business.
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phase 3
From the chosen design create style guidelines and implement the brand across stationery and marketing materials.
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phase 4
Launch the brand.
It is important the brand is monitored so that consistency can be maintained. The more consistent the brand the more recognisable it will be to your customers.